Brands: Stop treating NFT drops like ad campaigns

Dato · 02-25-2023, 06:36 AM

Brands: Stop treating NFT drops like ad campaigns

<p style="float:right; margin:0 0 10px 15px; width:240px;"><img src="https://images.cointelegraph.com/images/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjMtMDIvY2Q4ZDE5MTItYWQ1NS00OWNlLThhNzctYzZmNzFhZjMzNGRjLmpwZw==.jpg"></p><p>So many brands jumped into the NFT craze in 2022. Now, some are finding themselves stuck in an unsustainable "engagement ponzi" with users.</p>

https://cointelegraph.com/innovation-cir...-campaigns

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